Strategy · Operations · Design
Bake to order Sourdough Bread & Online Ordering · Hai Phong, Vietnam
Trí Minh is a Hai Phong-based artisan bakery specializing in made-to-order sourdough bread. What started as a home operation grew quickly into a loyal customer community — but the business had no web presence and no way to handle orders outside of direct messages on social media.
The brief was to build something that matched the craft and care behind the product: a site that felt warm and approachable, with a clean online ordering flow that put the baker in control of the bake schedule — without being buried in DMs.
The cart opens as a flyout panel over the product grid — customers can review items, adjust quantities, and see their running total without navigating away from the shop.
No page reload, no lost context. Just a smooth, uninterrupted path from browsing to checkout.
A curated gallery of bakes — product photography shot by the baker, showcasing the range and quality of the weekly menu.